OPENING THIS WEEK: PORTILLO’S WEST MADISON
The iconic Chicago-style restaurant brand opens its newest Wisconsin location
WHAT & WHO:
Portillo’s, the restaurant brand known for its menu of Chicago-style favorites, tomorrow celebrates the grand opening of its newest restaurant, located on the west side of Madison, WI. The restaurant is located at 7230 West Towne Way, and joins one other Madison-area Portillo’s.
The Madison restaurant officially opens to the public at 10:30 a.m., following a ribbon- cutting ceremony at 10 a.m.
The ceremony will include Portillo’s VP of Restaurant Support, Michael Portillo and the chamber of commerce. During the ceremony, Portillo’s will also present its charity partner, Society of St. Vincent de Paul—Madison, with a check for the funds raised during the brands Sneak Peek training meals on November 22 and 23. In total, the brand will be presenting $18,767 to the non-profit organization.
Once open, guests can expect to enjoy Portillo’s signature menu items like Chicago-style Hot Dogs, Famous Italian Beef Sandwiches, Char-Grilled Burgers and Portillo’s Famous Chocolate Cake. The 7,800-square-foot restaurant features seating for more than 180 guests inside as well as a seasonal outdoor patio. The interior features a diner theme, drawing inspiration from the 1950s and 1960s.
To help launch the new restaurant, Portillo’s designed a limited-edition t-shirt for this location. Guests are invited to sign up for Portillo’s Birthday Club to receive one of these shirts on opening day, while supplies last. Fans who sign up also receive a slice of Portillo’s homemade chocolate cake on their birthday.