Portillo's opens second restaurant in Madison, WI - New Restaurant Openings - News | Portillo's

Portillo's opens second restaurant in Madison, WI Blog Title

December 2, 2021

Portillo's welcomed Badgers on the west side of Madison, WI to the restaurant's second Madison-area restaurant on Tuesday, November 30, 2021.

Diners were able to soak in the nostalgic atmosphere inside the '60s-era themed dining room, which paid homage to the town's University of Wisconsin campus with a jumbo Badgers scoreboard on the ceiling and other Badgers memorabilia. The new restaurant also boasts Portillo's first location that features a third drive-thru lane for speedy service.

Prior to the grand opening, fans were invited for a free meal at Portillo’s on Monday, November 22, 2021 and Tuesday, November 23, 2021. The restaurant asked attendees to consider donating to the local charity partner, Society of St. Vincent de Paul—Madison, with Portillo’s matching the organization's donation amount. The Madison community came together and raised an incredible $18,767 for the non-profit organization.

We think we make a great combo, Madison! Check out some photos below from opening day and click here for even more!

Person wearing a red Portillo's Top Dogs jacket inside the restaurant, flexing arms.

Ceiling decor resembling a vintage sports scoreboard with TEAM FOULS, HOME, VISITOR, and a clock, inside Portillo's Madison, WI.

Two people enjoying food at Portillo's booth with fries, drinks in branded cups, and sandwiches wrapped in Portillo's paper.

Ribbon-cutting ceremony at Portillo's Madison, WI, with staff holding a yellow ribbon featuring the Portillo's logo in front of the restaurant entrance.



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New Restaurant Openings

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