We thought our new, thicker, crispier bacon was good, but we needed to be sure - so we saddled up and hit the road to a place that knows sizzle - Bacon, Indiana.
The residents of Bacon were the first to taste our new bacon and give us their stamp of approval on our new Rodeo Burger. To celebrate the launch of our new burger, we threw the town a Bacon Rodeo filled with activities like axe throwing, mechanical bull riding, a giant slide, and music from the local Lick Creek Band. The community thought our bacon was so good, they gave us an honorary key to the city!
Watch the event recap below and check out photos from the event here.